Our mission
Our mission is to help young athletes comb through mental blocks and hidden patterns to identify the trends, opportunities, and threats that affect their growth — to discover the seed of greatness within them and elevate it to the next level, transforming that awareness into focused, lasting performance with a true champion’s mindset.
About Hector
Our founder:
Héctor Rodríguez González, globally known as Mr VVVIP, is a sports psychologist, athletic mentor, international speaker, and high-performance strategic consultant. With over 12 years of international experience, he has worked with professional athletes, coaches, teams, federations, and sports organizations across five continents.
Our story:
From his base in Sydney, Australia, he leads Héctor Mr VVVIP GLOBAL, a multicultural organization with a presence in over 20 countries, recognized for its global impact in mental coaching, strategic connections, and transformational sports leadership. His comprehensive and visionary approach has made his organization a benchmark for those seeking to break limits and build a legacy in the world of sports.
A Transformational Vision for Performance:
Héctor has led specialized programs in sports leadership and performance psychology, crafting strategies that have transformed the careers of thousands of athletes. He has guided athletes through different stages of their careers, including preparation for Olympic competitions, providing them with mental, emotional, and strategic support to achieve peak performance under pressure. Our mission is clear: to unlock the seed of greatness within every athlete, inspiring them to become the best version of themselves through practical, innovative, and high-impact tools.
Elite-Level Training and Methodology:
With academic training in Psychology, Sports Psychology, Anthropology, Business Management, Marketing, and Sports Coaching, Héctor has developed a holistic approach that blends science, strategy, wisdom, and technology, applied directly to human and athletic performance.
This approach allows him to work across all sports contexts—from individual athlete coaching to building leadership within professional teams.
High-Performance Sports. Héctor has worked across baseball, basketball, football, and various individual and team sports. He has mentored and coached elite athletes, supporting them from early development stages through to international and Olympic-level competitions.
His contributions include:
Champion mindset and emotional resilience under pressure.
Competitive character development.
High-performance culture and long-term legacy building.
My greatest purpose is to help every athlete discover and develop the seed of greatness within them—to guide them in unlocking it, becoming who they’ve always dreamed of being, and leaving a legacy that goes beyond sports.”
"There is no greater mission for me than helping others discover their worth and develop their potential. That is my passion, and that is what I do best.
— Héctor Rodríguez.
We believe your true success begins when you decide to train your mind.
Mental strength is the foundation that takes you to the next level. Through sports psychology, we help you develop the clarity, confidence, and discipline you need to perform at your best and achieve your goals.
Author and Influential Voice in Sports Development:
Héctor is the author of more than 25 books, translated into multiple languages. Many of his works focus on mindset, emotional resilience, and strategic growth for athletes.
Some of his most acclaimed titles include:
Living at the Highest Level
Golden Pearl
Designed to Succeed
100% Effective and Productive Attitude
High-Performance Life Project
His philosophy is clear and powerful: connect the mind and heart to spark an explosion of growth and clarity, inspiring athletes to leave a lasting legacy both on and off the field.
Our Clients:
We believe in your success and that big data can help you achieve the best results for your business, regardless of your field or target market.
